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Welcome to Pure Precision

South London's Leading
Microblading Studio

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Expertise, Experience, Precision.

Pure Precision was founded by Zoe Arshamian, a PhiBrows Royal Artist and certified Ombre/Powder brows and Lip Blush artist.

My Services

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Achieve perfectly shaped, natural-looking brows with my Microblading eyebrow treatment. Wake up with flawless eyebrows every day—no more filling in or shaping required. Experience the confidence of effortlessly stunning brows with microblading.

Microblading

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Pure Precision Lip Blush is the perfect way to enhance the natural colour of your lips so that you can enjoy long-lasting colour and beautifully blushed lips without the daily effort. By adding a wash of colour to the entire lip, they appear fuller and more defined. Ideal for those who don’t have much of a border to the lips.

Lip Blush

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Revitalise your skin with my hyaluronic acid skin boosters. This state-of-the-art treatments delivers deep hydration, stimulates natural collagen production, and improves elasticity for a smoother, firmer, and more radiant complexion. Ideal for reducing fine lines, enhancing overall skin texture, and creating a lasting, youthful glow.

Skin Boosters

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Achieve flawless, gradient eyebrows with my Ombre Brows treatment. This technique creates a soft, natural look with a subtle fade from light to dark, perfectly mimicking natural hair. The density can be tailored to your desired look.

Ombre Brows

My Clients

Need Some Guidance?

There are a number of things to consider when getting semi-permanent makeup, which is why I'm always happy to talk you through your options and help you achieve the perfect look.

3 Reasons To Choose Pure Precision

01

Expertise & Experience

With 7 years of experience in Microblading, I am award winning and dedicated to the artistry and precision of semi-permanent makeup, as well as continuing to learn and perfect new techniques. 

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02

Attention To Detail

I take pride in meticulous attention to detail throughout every stage of your appointment. I spend a long time mapping out the outline and checking my clients are completely happy, before beginning the procedure. I treat every client's face as if it were my own.

03

Customised Approach

I understand that everyone is different, which is why I offer personalised consultations to tailor the treatment to your specific needs and desires. Whether you're looking for subtle enhancements or bold transformations, I’ll work closely with you to achieve your desired look.

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TESTIMONIALS

Zoe’s attention to detail really sets her apart from any other practitioners. She doesn’t stop until she’s totally happy and I can never fault my new brows! When I went to Zoe the pain I’d experienced previously during microblading halved. She is so careful and makes sure you’re okay the whole time.

Rebecca

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I had looked around a few different places before finding Zoe but no one really showed how much they genuinely care about what they create and it's honestly evident in her work; she's an eyebrow genius! I was always self conscious about my brows but now I wake up and I'm so happy with the brows I have thanks to Zoe.  

Nicole

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Zoe is a complete master of eyebrows. I had been drawing them in for years after a childhood skin condition let me with nothing. Zoe's work is extremely precise and I trusted her entirely with creating my new brows. I am so glad to have someone I trust implicitly for all future treatments. 

Terri

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I can't recommend Zoe enough. I was so nervous about getting this done but Zoe transformed by very fair, uneven eyebrows to full beautiful, natural ones! Zoe's attention to detail is amazing and I am so happy with the finished result. Highly recommend!"

Amy

The Story of Pure Precison

Only the best for your skin

I created Pure Precision after I became aware of how few people knew good from bad when it came to the quality of microblading.  I only use the highest grade pigments which are the cleanest products on the market.

Unlike many, they are vegan and contain no metals. They ensure no change in colour or migration of pigment in the skin over time. Having had a bad experience with this myself, it's something I'm very passionate about.

The use of 'Pure' came from my desire to create a natural look and 'Precision' came from my background as a ballerina and being a perfectionist with an eye for line and detail.

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